Click a channel and follow it to paying customers.

Signups, spend and customers are joined in the catalogue. Click Paid social and every chart on the page narrows to it, from cost per lead to customers won.

Book a demo Click through the pages

30-minute call · free 30-day pilot · read-only access

Add a Spend page with cost per lead by channel

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Added a Spend page. Paid social costs €31 per lead, almost twice Search at €17.

One dashboard for the whole growth review

Three pages, one per part of the review. Pick a page, then click Paid social to filter it.

Example data

Signups

3,412910

Cost per lead

€18€31

Lead → customer

6.4%3.9%

Customers won

21835

Spend

€61.4k€28.2k

Cost per customer

€282€806

Before Edward

Spend lives in the ad tools and customers live in the CRM.
The growth review jumps between four tabs and a spreadsheet.

For your data team

What your data team approves

Typical sources: Product and ad-spend tables in BigQuery, Parquet files on GCS or S3, and Salesforce for customers
What gets approved: Signups, campaigns, spend and customers, joined once in the catalogue.
How the AI works: Read-only access. The AI picks fields and filters from the approved catalogue, and Edward's engine writes and runs every query.

Send this to your data team →How we handle your data →See pricing →

Ask things like

Each one becomes a chart or KPI that you keep refining by chat or by hand.

Signups by channel, week over week
Cost per lead by campaign, only paid
Customers won by first-touch channel
Spend vs signups by month, last 12 months
Top 10 landing pages by signups

Edward for other teams

Trace one of your channels to paying customers

A 30-minute call, then a 30-day pilot set up with you.

Book a demo